OpenAI’s Business Case Studies & Use Cases

OpenAI Business Use Cases for GPT

In today’s fast-paced world, businesses are constantly searching for new and innovative ways to stay ahead of the competition and artificial intelligence (AI) is one of the key technology enabler driving innovation and bringing competitive edge. One of the most promising AI technologies in recent years has been generative AI, which has the potential to transform the way companies operate and interact with customers. Among the leading generative AI platforms available today is OpenAI, a pioneer company in the field of generative AI that is dedicated to advancing AI in a safe and beneficial way.

In this blog, we will explore OpenAI’s potential case studies and related use cases for businesses and the capabilities of OpenAI platform (developers’) in the field of generative AI. We will discuss some of the key case studies / use cases for OpenAI in various industries, the benefits of using OpenAI for businesses, and some of the challenges and limitations to consider. We will also look into the future of OpenAI and its potential impact on businesses. Whether you’re a developer, product manager, or solution architect, this blog is for you if you’re interested in learning more about how OpenAI can help businesses achieve their goals.

OpenAI Use Cases for GPT-4

The following represents OpenAI GPT-4 use cases that you can take inspiration from to explore the potential of large language models in your own organization:

  • Internal chatbot for knowledge management: You can use GPT-4 to power an internal chatbot for knowledge management as done by Morgan Stanley (refer later section). The chatbot enables faster and more comprehensive searches of the company’s vast content repository, providing advisors with instant access to the cumulative knowledge of the organization.
  • AI-powered digital assistant for computer vision: AI-powered virtual assistant can be used for image-to-text object recognition and real-time visual assistance, offering a transformative capability for people with visual impairment and potential for businesses to prioritize accessibility. BeMyEyes’ integration of GPT-4 (discussed in later section) to power an AI-powered virtual volunteer feature for real-time visual assistance demonstrates the potential of large language models to transform accessibility for people with visual impairments.
  • GPT-4 powered Improved customer support: GPT-4 based models can be used for customers through tasks like routing issue tickets, summarizing a user’s question, answering customer questions. This use case was adopted by Stripe.

Case Study: AI-powered Virtual Volunteer for Instant Visual Assistance

The OpenAI use case represents the need of people with visual impairments such as blindness or low vision in accessing visual information and carrying out daily tasks independently.

The Virtual Volunteer – Digital Virtual Assistant by BeMyEyes, powered by OpenAI’s GPT-4 language model, offers instantaneous visual assistance for a wide range of tasks. Users can send images via the Be My Eyes app to the AI-powered Virtual Volunteer, which can identify objects, offer relevant information and context, and provide step-by-step guidance for various activities.

The Virtual Volunteer digital assistance is integrated into the BeMyEyes app and utilizes OpenAI’s GPT-4 language model, which contains a new dynamic image-to-text generator. Users can send images via the app to the Virtual Volunteer, which can identify the objects in the image and provide relevant information and context in conversational mode. For example, if a user sends a picture of the inside of their refrigerator, the Virtual Volunteer can not only identify what’s in it, but also suggest recipes based on those ingredients and provide step-by-step guidance on how to prepare them.

The Virtual Volunteer’s contextual understanding and conversational ability set it apart from other image-to-text technology available today. If the Virtual Volunteer is unable to answer a question, it will automatically offer users the option to be connected to a sighted volunteer for assistance.

Case Study: OpenAI GPT-4 Powered Chatbot for Knowledge Management at Morgan Stanley Wealth Management

The use case represents the usage of OpenAI ChatGPT 4 for managing your vast knowledge repository and help your associates find answers to specific questions in a quick manner thereby take faster decisions and collaborate in a great manner.

Morgan Stanley wealth management maintains a vast knowledge base spanning investment strategies, market research and commentary, and analyst insights. Advisors must scan through a great deal of information to find answers to specific questions, making searches time-consuming and cumbersome.

With the help of OpenAI’s GPT-4, Morgan Stanley is changing how its wealth management personnel locate relevant information. GPT-4 powers an internal-facing chatbot that performs a comprehensive search of wealth management content and effectively unlocks the cumulative knowledge of Morgan Stanley Wealth Management. GPT-4’s extraordinary capability to access, process, and synthesize content almost instantaneously is leveraged by Morgan Stanley’s internal-facing chatbot. The chatbot is trained on the company’s vast content repository, which covers insights on capital markets, asset classes, industry analysis, and economic regions around the globe. The system is subject to the firm’s internal controls.

Case Study: Stripe Improves Customer Support and Fraud Detection with OpenAI GPT-4

The use case represents the usage of OpenAI GPT for supporting customer support operations and enhance fraud detection capabilities. Stripe, a financial technology company, wanted to improve its customer support and fraud detection capabilities, which require a lot of human hours and resources.
Stripe’s AI / ML team explored the potential of large language models (LLMs) and identified OpenAI GPT 4 to be useful in improving customer support and fraud detection.

The GPT-4 was used to scan businesses’ websites and deliver summaries, enabling them to better understand users’ businesses and customize support accordingly. GPT-4’s ability to understand questions, read documentation, and summarize solutions quickly makes it an effective virtual assistant for Stripe’s developer support team. Additionally, GPT-4 can help scan inbound communications on community platforms like Discord and flag accounts that require follow-up from Stripe’s fraud team.

Case Study: Yabble uses GPT to extract insights from customers’ feedback

The use case represents the need to extract insights by processing large volume of customer feedback. Culling and analyzing vast amounts of customer feedback to gain insights for business strategy can be time-consuming and difficult. As Yabble’s customer base grew, the complexity of questions and data they had to handle increased.

Yabble leveraged GPT-3’s natural language comprehension capabilities to quickly transform complex, unstructured customers’ feedback data into relevant themes and subthemes (topic clusters), allowing Yabble Query to understand and respond to more complex questions with relevant insights. Yabble Count uses AI to categorize and organize customer feedback into themes and subthemes based on sentiment.

Yabble’s platform enables organizations to analyze thousands of customer data points shared through surveys or feedback forms, providing clear, data-backed insights. Yabble Query uses AI-powered algorithms to provide relevant insights into the questions most important to users, and Yabble Count analyzes unstructured data sets to understand the key topics and feedback resonating with customers. By leveraging GPT-3’s natural language comprehension capabilities, Yabble was able to process complex data and provide more insightful and relevant responses to their customers in a fraction of the time.


OpenAI’s GPT-4 language model has revolutionized the way businesses and organizations approach natural language processing and machine learning. With its advanced image-to-text generator and conversational abilities, GPT-4 is enabling companies to streamline processes, improve customer experiences, and gain valuable insights into their data. From Be My Eyes’ AI-powered virtual volunteer to Morgan Stanley’s wealth management organization, and Yabble’s AI-powered insights, GPT-4 is unlocking new possibilities in a variety of industries. As more companies begin to explore and leverage the capabilities of GPT-4, we can expect to see even more innovative and transformative use cases emerge in the near future.

If you’re interested in exploring the possibilities of OpenAI GPT-4 and generative AI for your organization, don’t hesitate to reach out for advisory services or training.

Ajitesh Kumar
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Ajitesh Kumar

I have been recently working in the area of Data analytics including Data Science and Machine Learning / Deep Learning. I am also passionate about different technologies including programming languages such as Java/JEE, Javascript, Python, R, Julia, etc, and technologies such as Blockchain, mobile computing, cloud-native technologies, application security, cloud computing platforms, big data, etc. For latest updates and blogs, follow us on Twitter. I would love to connect with you on Linkedin. Check out my latest book titled as First Principles Thinking: Building winning products using first principles thinking. Check out my other blog,
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