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How a Content and Digital Marketing Guy Can Change the Game?

Digital Media Marketing Strategy for Small to Mid-size Companies

Most of the small to mid-size companies are competing in the common technologies space such as Java/JEE, .NET and open source¬†technology stack wherein they do not have much unique to offer. And, this creates tremendous pressure on the sales team to perform and sign on new customers in order to remain sustainable and profitable. And, the common techniques used by sales team to reach out to customer includes emails and cold calls. This methodology, however, does not prove that effective given every companies’ sales team adopt same set of techniques. This puts pressure on sales team as well as senior management teams to find out USPs that they have to …

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