Tag Archives: business analytics

The Watermelon Effect: When Green Metrics Lie

The Watermelon Effect - Designing Decisions

We’ve all been in that meeting. The dashboard on the boardroom screen is a sea of bright green. The “Clinic Utilization” metric is at 100%. The “Ticket Volume” is up. The Head of Operations is celebrating a record-breaking month of efficiency. But across the table, the CFO is frowning. “If we’re doing so well,” she asks, “why is our margin down 5%?” Meanwhile, the Store Manager is slumped in his chair. “We are drowning,” he mutters. “My staff is so busy managing the queues that we can’t even restock the shelves.” This is the paradox of modern analytics. We have more data than ever, yet we are often flying blind. …

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Posted in Business Intelligence, Decision Science. Tagged with , .

Business Analytics vs Business Intelligence (BI): Differences

business analytics vs business intelligence

If you work in the field of data analysis, you’ve probably heard the terms “business analytics” and “business intelligence” used interchangeably. However, although they are similar, there are some important differences between the two concepts. In this blog post, we’ll take a closer look at business analytics and business intelligence and explore the key ways in which they differ. What is Business Analytics? Business analytics is a set of analytical methods and tools / technologies for analyzing and solving business problems by gathering and analyzing data from disparate data sources, and, understanding, discovering and communicating significant patterns in the data. In other words, it is a process or set of …

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Posted in Business Intelligence, Data analytics. Tagged with , .