Tag Archives: Survival analysis
Survival Analysis Modeling for Customer Churn
Customer churn is a prevalent problem for many businesses. It can happen in several different ways, such as when customers stop using the product, or when they leave because of an issue with customer service. This blog post will explore survival analysis modeling and what it can do to help you better understand customer churn problems. First, we will discuss survival analysis itself and why it is beneficial for analyzing customer behavior. Then we will show some examples on how survival analysis has been used to analyze customer churn problems. As data scientists, it will be good to familiarize ourselves with survival analysis, as it is a popular modeling technique …
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